my work
Retaining Lapsed Users and Building a Habit Loop
Blizzard Entertainment - Diablo Immortal
Improve retention by personalizing the re-onboarding experience for different user segments
Notification Design System Optimization
Blizzard Entertainment - Diablo Immortal
Created a scalable alert design system on a live product, now used across all features, reducing friction and driving engagement.
Designing Accursed Towers: A Scalable Social System for Long-Term Retention
Blizzard Entertainment - Diablo Immortal
Designed from scratch: a social-cooperative feature with a user-friendly, searchable Tower directory—boosting retention and overall engagement as a core system.
say hi!
shelley.wang08@gmail.com
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